Thursday, May 24, 2012

NVIDIA’s Kai strategy aims to make $199 quad-core Android tablets a reality


NVIDIA Kai 199 Android Tablets
NVIDIA CEO Jen-Hsun Huang previously mentioned that more Tegra 3-powered tablets would be coming to the market this summer, starting at the low price of $199. At the company’s annual shareholders’ meeting last week, vice president Rob Csonger revealed Kai, a plan to democratize its quad-core Tegra 3 system-on-a-chip. NVIDIA is looking to offer tablets that are more powerful than Amazon’s Kindle Fire, but that will be offered at the same low price point. “Our strategy on Android is simply to enable quad-core tablets running Android Ice Cream Sandwich to be developed and brought out to market at the $199 price point, and the way we do that is a platform we’ve developed called Kai,” he said. “So this uses a lot of the secret sauce that’s inside Tegra 3 to allow you to develop a tablet at a much lower cost, by using a lot of innovation that we’ve developed to reduce the power that’s used by the display and use lower cost components within the tablet.”
Via The Verge